9月9日，“口红一哥”头部带货主播李佳琦在直播活动中介绍79元一支并加赠两个替换装的某国产品牌眉笔时，看到有网友留言说越来越贵了，他反问：“哪里贵了？这么多年都是这个价格，不要睁着眼睛乱说，国货品牌很难的……哪里贵了？”
随后，在淘宝直播有着7571.6万粉丝的李佳琦又说：“有的时候找找自己原因，这么多年了工资涨没涨，有没有认真工作？”而后面这句话，引发了网友热议。

China's top online sales host Li Jiaqi apologized on Monday after he blamed viewers who found the price of an eyebrow pen expensive, that they were not working hard enough to make more money during a live-streaming session.

Li, the famed "Lipstick King" who has about 75.76 million followers on Taobao Live, Alibaba's live-streaming platform, was making a pitch about an eyebrow pen on Saturday evening. He then read out a comment from a viewer saying the product including two refills priced at 79 yuan ($10.8) has become more expensive.

"The product is expensive? Sometimes people need to find the reasons why they haven't received a pay rise after working so many years. Have they worked hard enough?" he said.

很多人认为这个表述很不恰当，有种被说因为穷才觉得贵的感觉，因此感到愤怒。于是，一部分被激怒的网友在直播间学他阴阳怪气“月薪三千能买吗？”“工作不努力，不配买”……

Many people then said Li's comments were inappropriate and had made them angry. The topic of his comment became one of the most discussed topics on social media on Sunday.

高赞评论称，“你挣着普通人的钱 到头来嘲讽普通人贫穷”。

"The consumers have the right to question the price of a product, but Li has no right to judge the consumers and slash out on people's spending power. What he said was outrageous," a Sina Weibo user said on Sunday.

Others also said that as someone who had made a fortune by being a celebrated online sales host, Li may find 79 yuan is next to nothing but for many working-class people who have been working very hard for a better life, every penny counts. And Li's snobbish attitude has shocked them.

对此，李佳琦11日凌晨通过微博致歉：

Around 1 am on Monday, Li published a statement on social media apologizing for his comments and making people disappointed.

"I am sorry for letting people down. I've made some inappropriate comments that have made people unconformable," Li said in the statement.

He added that he started his career as a cosmetic sales assistant, so he understands people's struggles. He also vowed to learn to better control his emotions in the future.

李佳琦致歉言论一出，话题“李佳琦就直播言论致歉”很快冲上微博热搜。

不过对于李佳琦的道歉，不少网友并不买账，在其微博下评论“你得承认你变了”“那位女生？你可别混淆概念了，你攻击的是所有打工人”“你是在向钱道歉，不是在向我们道歉”。

让李佳琦在直播间反问“哪里贵了”的眉笔，究竟贵不贵？根据产品官方旗舰店信息，此款眉粉笔砍刀纤细款净含量为0.08克。该产品包含一支替换芯，即一共两根笔芯，净含量合计0.16克，眉粉笔官方定价为89元，一支眉粉笔可使用3-4个月。换算后，该产品一克净含量的价格或达556元左右，而周一每克现货黄金为452元左右。

其实李佳琦发文道歉前，在直播中其实也作了一下回应。他说，每次坐在直播间里他都感到很头痛，因为大家希望他多陪一会儿，但他已经不必再工作了。他坐在那里只是为了“真爱粉”和养活员工。

因此，有网友表示，这一次，他只是不装了。

花西子客服工作人员回应称，此事已经记录，会有专门的部门进行调查，针对网上流传的80%佣金问题，客服表示暂不清楚。

The customer service team at Florasis has responded by confirming that this matter has been duly noted, and a specialized department will carry out an investigation. Regarding the issue of 80 percent commission that is circulating online, the customer service staff said that they are currently unclear about it.